SioTaiChi


Brand Identity, Freelance

Project Type

Role

Project Lead

Adobe Creative Suite, iPad Pro, Affinity Suite, & Procreate

Tools Used

Year

2020


SioTaiChi was a project made to bring the art and benefits of tai chi to a wide range of audiences. The project was pitched as an online place of learning that should be inviting, grounded, and familiar. The client requested sunset colors, and we worked together to come up with a warm almost-twilight palette. SioTaiChi is rooted in practices of the ancient Chinese martial art, but looks forward to introducing new faces to the form of exercise with an air of warmth and familiarity.