12º Pils


Package Refresh / Brand Launch

Project Type

Role

Project Lead

Tools Used

Adobe Creative Suite, iPad Pro, & Procreate

Year

2024


Even though it was one of the brewery’s flagship offerings, Boundary Bay’s classic Pilsner did not have a solid package design. Despite the reoccurring nature of the brew, through the years the Pilsner cans were more in the style of simple one-off beers. It was only natural to incorporate the beer in with the new Flagship Suite, solidifying its place as part of the brand.