12º Pils
Package Refresh / Brand Launch
Project Type
Role
Project Lead
Tools Used
Adobe Creative Suite, iPad Pro, & Procreate
Year
2024
Even though it was one of the brewery’s flagship offerings, Boundary Bay’s classic Pilsner did not have a solid package design. Despite the reoccurring nature of the brew, through the years the Pilsner cans were more in the style of simple one-off beers. It was only natural to incorporate the beer in with the new Flagship Suite, solidifying its place as part of the brand.




