By delving deep into the history of canned beer design, I determined a consistent and simple “old-school” design formula that irresistible classic brands followed. The text hierarchy always guided the consumer eye to first the brand name, then the beer name, then beer type. Anything else present on the label had to complement those elements and support them, making sure to not detract from them. Using that formula, I crafted a suite of can designs that stands strong and eye-catching on store shelves. Together with the Brand Manager, I made the decision to shorten “Boundary Bay” to simply “Boundary” — the nickname by which the community has come to recognize the business after nearly 30 years of service. Each can is distinguished by its color palette, unique nameplate, and distinct hand drawn illustration at the base of each composition. To tie the cans together and connect them to Boundary Bay’s flagships, the designs of the new cans are all unified by the woodblock-carved waves embossed into the lower half, mimicking the woodblock-style original illustrations.